Design Tools
Illustrator
Photoshop
Figma
Design Tools
Illustrator
Photoshop
Figma
Design Tools
Illustrator
Photoshop
Figma
Creative Field
Graphic Design
Packaging Design
Illustration
Creative Field
Graphic Design
Packaging Design
Illustration
Creative Field
Graphic Design
Packaging Design
Illustration

Project Info

This is a packaging design project created for a limited-edition craft beer jointly launched by Doya and Wanwei. Doya is a boutique tea brand based in Beijing, known for its modern take on traditional Chinese tea culture, while Wanwei specializes in small-batch, flavorful sour ales. The beer itself features a unique fusion of jasmine tea and seaberry, brewed into a refreshing sour ale and exclusively sold at Doya’s tea shop. The goal was to visually reflect this blend of floral, tart, and tea-based character through a clean yet expressive packaging style.

Project Info

This is a packaging design project created for a limited-edition craft beer jointly launched by Doya and Wanwei. Doya is a boutique tea brand based in Beijing, known for its modern take on traditional Chinese tea culture, while Wanwei specializes in small-batch, flavorful sour ales. The beer itself features a unique fusion of jasmine tea and seaberry, brewed into a refreshing sour ale and exclusively sold at Doya’s tea shop. The goal was to visually reflect this blend of floral, tart, and tea-based character through a clean yet expressive packaging style.

Project Info

This is a packaging design project created for a limited-edition craft beer jointly launched by Doya and Wanwei. Doya is a boutique tea brand based in Beijing, known for its modern take on traditional Chinese tea culture, while Wanwei specializes in small-batch, flavorful sour ales. The beer itself features a unique fusion of jasmine tea and seaberry, brewed into a refreshing sour ale and exclusively sold at Doya’s tea shop. The goal was to visually reflect this blend of floral, tart, and tea-based character through a clean yet expressive packaging style.

The color palette is inspired by the main ingredients of the beer: green tea, jasmine flowers, and seaberry — along with the golden hue of the ale itself. Together, these tones create a soft, refreshing look that feels natural and well-balanced. Each color echoes a part of the drink’s identity: floral, tart, and lightly brewed.

The illustration uses clean vector lines and a modern layout, with jasmine and seaberry arranged in a light, symmetrical composition. The overall aesthetic is influenced by Chinese visual culture — not just in the pattern, but also in the color harmony and spatial rhythm. The result feels both gentle and expressive, echoing the beer’s character.

I also created a set of social visuals built around the tea green color tone, all sharing a soft, natural look. Compared to the packaging, these graphics are simpler and more direct, designed to highlight the product in a calm and memorable way.